When you have started a new business, it is only natural that you will want to raise awareness of the things that you are doing. Creating interest in your business is essential when you are first starting out, but there are many ways that you can go about this. You do not necessarily have to hire a PR company as soon as you start out.
Spending money on an external company that can help you with publicity is only a good idea when you are sure that you need it. Hiring a publicist firm too early is likely to be a waste of money, and you will feel frustrated that you are not getting the results that you want.
If you want to know more about hiring a publicist, check out our article: “Should you hire publicists?”