The same thing is true when it comes to websites. When people click on a website, they’ll decide whether or not they’ll work with you within the first few minutes. It’s crucial to create a site that will impress them.
Keep these web design tips for real estate agents in mind. They’ll help you to create a site that potential clients will love.
1. Keep Things Simple
A cluttered home can be a big turn-off to buyers. They prefer something that’s neat and clean. The same applies when it comes to web design. A site should have a clean layout that’s easy to navigate. An overly flashy site may look nice, but it might also scare customers away.
2. Include The Right Links
If you want a person to become a client, you’re going to need to make sure that they don’t become frustrated when they try to navigate your site. If they can’t figure out where they need to go, they’re going to wind up clicking away.
Your best bet is to divide things up into simple drop-down categories. For example, you could create a “buyers” section and a “sellers” section, and have a menu with additional options between both of them. If a person can find what they need without issue, they’ll be a lot more likely to work with you in the future.
3. Include Social Media Widgets
Some people like to keep track of sites through social media. You should make sure you have a presence on popular sites like Facebook, Twitter, and Instagram, and put icons that link to those accounts at the top and bottom of your site. That way, if anyone’s interested in following you, they’ll be able to.
4. Keep Your Site Current
A dated site can be a big turn-off to customers. Make sure you update your site periodically, removing content that is no longer relevant. You should also try to give your site a fresh new design every few years. Web design trends change over time, and you’ll want to make sure that you’re keeping up with them.
5. Opt For A Responsive Website
More and more people are accessing the internet through mobile devices rather than a desktop computer. Because of this, it’s important to create a design that can work on all kinds of devices.
Whether you’re choosing a theme, working with a web designer, or building your site from the ground up, you need to make sure that your site is responsive. If people can’t browse your site while they’re on your phone, they’ll write you off and look for a site that they can use.
6. Use A White Background
Studies have shown that many people have difficulty reading text when it’s on a darker background. Make sure you keep the background of your site white and use a dark gray or black font. You want to make sure people can read everything that you have to say.
7. Create A Memorable Logo
You’ll want to make sure your website has a simple, yet memorable logo. That way, whenever people see the logo, they’ll think of your business.
As a real estate agent, your face is part of your brand. You may want to build a simple logo around your face. You can use this as the header on your website, and can use a smaller version of the same image on social media. Consider hiring a graphic designer to put together a logo for you. A professional-looking logo can bring your whole site together.
Real estate agents know how to sell houses, but they need to make sure they know how to sell themselves as well. When potential clients look at your website, they’ll be deciding whether or not they’d like to work with you in the future. With the right internet site, you’ll be able to draw in a wide array of clients.