You must first assess how you are performing online if you want to make a success of your roofing business.
You can get roofing leads with the help of simple strategies such as search engine optimization (SEO) that allows you to rank higher in the search engine results page (SERP).
Although SEO can be quite a complex topic to handle, its basics are quite simple. Employing basic SEO tactics alone can prove extremely effective.
Today, we are breaking down SEO to teach you methods you can employ to get roofing leads and grow your business.
Basics of SEO
Search engine optimization is a long-term and organic marketing strategy. In this method, you appear when your potential customers are searching for you, rather than shoving the “buy this” button in their face.
When it comes to the basics, SEO consists of four main aspects: data analysis, content creation, keyword research, and web design. Let us break these down for you.
Additional resource: Beginner’s Guide to SEO (Search Engine Optimization) – Moz
The design of your roofing website matters a lot. A well-designed website will force potential clients to stay on and purchase from your website. This apart, it also makes your company look more professional.
Java and HTML
Search engines understand these languages. While it does not matter if you are 100% fluent in them, they can boost your relationship with Google.
Because of this if your HTML and Java codes are hard to read and messy, you will not rank high. Faster load time and simple code ensure better results.
Keywords are the words that your potential clients input into Google search that eventually helps them locate you.
Resultantly, incorporating the appropriate keywords in your web page will help you to get roofing leads.
You can also get creative with keywords you track. For example, there may be thousands of roofers centric website containing the phrase “roofing company” only a few may have keywords like “roofing enterprise.”
As your keywords usage and strategy is a big part of your SEO ranking, you should take advantage of unique keywords.
Additional resource: How to Do Keyword Research for SEO: A Beginner’s Guide
Does your website load quickly, provide valuable content, and is easy to read? I hope that you have answered in the positive to these three questions. Adhere to a schedule and post new and rich content on a monthly basis, or preferably, weekly basis.
It might be worth hiring an SEO guru. They have the expertise to understand where your views are originating from and why. You can also interpret this data with the help of tools like Google Analysis. Knowing which channels are effective and profitable is important.
How the internet can help your roofing company
Digital advertising will take over printed marketing shortly. Based on statistics 70% of roofing and other companies get their business due to online leads.
It is indisputable that one has to keep some form of online presence to get roofing leads, as the days of Yellow Pages are far behind us.
There are a plethora of tools to help a business grow, and quite a few of them are cheap or free. For example, you can buy a website theme and domain name for a one-time investment.
Your unique and personal domain itself can be sufficient to help you obtain more clients. Remember, having a catchy and simple domain is more “search engine compatible and “SEO friendly.”
How to get website views
When a prospective customer searches for “roof leak solution,” you will want to be sure that you are amongst the top websites that show up. This is, arguably, the most organic method to drive traffic to your website.
Making a website is not sufficient. SEO strategies can help you actually get viewers to your website. More viewers boost the chances you will convert to a sale.
It is vital for you to know certain aspects of the process even if you decide to hire a professional to handle SEO, as hiring an SEO specialist can be an unnecessary expense, particularly for a small business.
To read more about SEO tricks and tips, some of our SEO experts recommend the following:
Finding your niche and narrowing on it is something that can help you regarding SEO.
Your niche could be roofing specific, location specific, or even the city where your business is located.
Finding a niche is not complicated, but deciding on one will surely help you to be more specific about your audience. It is easier to get in front of the eyes of the appropriate people if you are more specific.
You can become an expert in the niche market once you do find your niche. You become the go-to domain for a specific niche. This is an awesome way to get organic views to your website.
The average conversion rate for a roofing company’s website is between 2-4%. These percentages might seem low, but they are quite good, considering a company will typically install one roof a day.
These percentages mean that you need to have 50 website visitors daily to have one customer per day. You can set concrete goals once you have understood this formula.
SEO can change your business completely
We have reviewed all methods through which your business can benefit by implementing SEO techniques.
It is essential to monitor your business’s online presence in the 21st century.
Your online behavior and website portray your business in depth. Newsletters and paper advertisements are becoming progressively obsolete.
Cooper Roofing Vancouver
600-1285 W Broadway, Vancouver, BC V6H 3X8