Running a website is relatively easy. You find a host that offers a site builder, and within an hour or two, it is possible to have a decent looking site up and running. Thanks to the amount of competition in this area, the prices are very competitive, and it only costs a small amount each year to run. The problem that many people find after launching a website is that there is no traffic. This is not a surprise as to be found on the major search sites; it is important to make use of search engine optimization.
Your Site Is Ineffective Without Proper SEO
These three words often mean nothing to a lot of people, but if some of the basics of SEO are not incorporated into a website, then the chances of it ever bringing in traffic is slim. No matter how good the information is on a site, if the search engine bots can make no sense of it, then people will never find it. So the first thing to do is ensure that each page clearly tells the public and the bots exactly what the topic is about.
Title – Most Important On-Page Item
There are a number of ways to do this. The first is to ensure that the title of the page is published in the code within H1 tags. This makes it clear what the title is, and also shows it to the public in large print. This title needs to explain briefly what the page is about, and also include keywords. It is the keywords which are important, as these as the exact phrases that people use in the search engines when looking for something. If the search engine can match up their keyword phrase with your website, then it is likely to be discovered.
Keywords and Density
In speaking of Keywords, Comet Web Agency (a Denver SEO company) states: “Competition is high for two and three-word keywords, so concentrate on four, five or more. These are often referred to as longtails.” These keywords need to be used within any article or description on the page, as well as in the description tag in the code. How many times it is used depends on how many words are on the page. Less than three hundred, just the once is enough, twice for up to five hundred, then three times after that. Do not use it more than this, or the page may be flagged up for keyword stuffing, and it could be penalized.
There are plenty of online tools for checking keyword density, and it is a good idea to use one of these to give you an idea what the search engines see. Once that is done, it is then a case of making sure the search engines find the new page or post. Blogs and forums usually have a means of pinging a page, but if the site is manually built, then it will need to be done using online ping tools. Keep to these basics, and you have a good chance of being ranked well.
Article was written by the top SEO company in Edmonton, Alberta
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