Peak Synergy Fitness is a gym in Port Coquitlam that offers a wide range of classes, including active rehab, personal training, and sports training. The gym business is full of competition and to keep up with other facilities in the region, Peak Synergy has adopted a strong marketing campaign to attract audiences that can take advantage of the services offered. The marketing has several strategies for converting prospects into paying customers as well. Its overall campaign combines a number of marketing models like content marketing, social media marketing, and video marketing for branding, promotion, merchandising, and pricing.
The Peak Synergy Fitness website contains links to two social networks- Facebook and Instagram where members and potential customers can find a lot of information. Peak Synergy includes text, videos, and images on its social media pages to give visitors something interesting to look at. By going through some of its Facebook posts, users can get a glimpse of the different types of workout plans that the gym offers. For instance, a January post talks about the 2nd Wave of the Peak Nutrition Classes, which are scheduled to begin in March. If a gym member missed the 1st installment of the nutrition class and wished to catch it or if a prospective customer wanted to join in time for the class, then this post provides all the necessary information. Peak Synergy’s social media posts also include How-to-Guides like the “formula for getting more work done.” The gym’s Instagram page gives an insight of what goes on during classes using photos and videos. Peak Synergy Fitness uses social media to drive people to its website and create brand awareness at the same time.
In this form of marketing strategy, a business uses discounts, deals, coupons, and other enticing offers to encourage customers. It is the most traditional form of marketing and is effective in attracting paying members. Peak Synergy executes this strategy in the form of its Free Trial Classes. Customers are offered two classes without charge so they can see what the gym has in store. This gym in Port Coquitlam requires new members to fill forms to access their free trial classes. As part of the marketing, the signup sheet asks about an individual’s workout goals, which make it possible for trainers to tailor classes. Customers also have to say how they found out about Peak Synergy and that offers the business feedback on which platforms are generating ROI.
Word of Mouth
Conventional word of mouth advertising refers to the recommendations that satisfied customers give to other people looking for the same services. Businesses do not have to pay for word-of-mouth marketing, which makes it an excellent way to build brand trust among consumers. Surveys show that over 90% of customers will believe what they hear from friends, family, or colleagues about a particular brand. In modern-day marketing, word of mouth is not just physical; it is virtual as well. Reviews and testimonials are how existing customers voice their opinions about a product/service. Peak Synergy has a segment on its site called “What Our Members Say” where prospective customers can learn how other people have benefitted from the fitness classes. Members offer their take on what it is like working with trainers at Peak Synergy Fitness for different workout objectives whether its physiotherapy, sports training, or weight loss.
Peak Synergy Fitness does not just focus on selling its classes but also educating the masses. The gym uses several platforms to post informative material that makes it less complicated for members and prospective customers to make informed decisions. From Facebook to Instagram to the company blog, the gym provides actionable, relevant, and timely content. The Peak blog covers a broad range of topics from oral hygiene to motivation tactics during exercise. Content marketing is also about shedding light on the types of products that a business offers and Peak Synergy does that intelligently on its social media pages. For instance, when advertising its Peak Nutrition class, the gym attaches a PDF teaser of what the program is about in a Facebook post. By using both text and video, the gym informs its audiences of how fitness classes can improve their lives.
Peak Synergy Fitness in Port Coquitlam utilizes several tactics to come up with a marketing campaign that aims at retaining customers as much as attracting new ones.
Why not check out Peak Synergy Fitness Yourself?:
Port Coquitlam Gym – Peak Synergy Fitness
2071 Kingsway Ave #704, Port Coquitlam, BC V3C 6N2