When pet owners want to go on vacation, they need to decide what to do with their pets. They could take them along, but many hotels are not animal-friendly. Even those that are charged extra for animal guests, so pets should probably stay elsewhere.
Boarding kennels, or businesses specializing in dog boarding and other pet-related services (training classes, pet supplies, etc.), are increasingly being chosen by consumers looking to secure shelter for their pet for the duration of their vacation. If you operate such a business, Search Engine Optimization (SEO) is the best way to keep a steady stream of customers coming through your door.
SEO is fairly simple at its core. Consumers now eschew traditional business listings in favor of the internet when looking for local businesses to patronize. Most users never leave the first page of search results before making a decision, and some only browse the first two or three results. Your dog boarding business needs to be at the top of that list for modern consumers to even consider you.
The internet is full of similar sites, so you probably can’t rank for a generic term such as “boarding kennels.” Thankfully, you don’t have to! Adding the word “local” and the name of your state and city can help you rank only for customers most likely to choose you for their pet boarding needs. Put another way, does a boarding kennel in California benefit at all from being seen by somebody in Las Vegas? Nope! If you rank well for your local market, you reap the benefits of an effective SEO strategy for a fraction of what a national campaign would cost!
Here are seven things every boarding kennel owner needs to know about SEO.
1. SEO Helps Reach Prospective Customers
Unlike traditional advertising, SEO has a filtration model. Anybody performing a search on pet-related terms probably has a pet, and anyone searching for boarding kennels in their area is likely to need such services soon. Traditional advertising is seen by more people, but how many of them can realistically be converted into a paying customer? SEO allows you to appeal directly to your target market.
2. SEO Offers A Superior ROI
Money spent on SEO provides a permanent benefit that will keep attracting new customers long after other advertising methods have expired. Renewing other ads is possible, but how long can you keep paying the associated costs? SEO, therefore, delivers the most bang for your advertising buck!
3. You Need A Good Website
One of the best ways to boost your SEO performance is to optimize your website. It’s understandable if you didn’t think too much about SEO when initially designing your site, as new business owners are always juggling multiple things at once. However, you’ll be surprised by how many leads a strong website can generate by itself.
The most important things to consider when optimizing your site are the quality of content you provide and the strategic placement of your calls to action. Luxe Pet Hotels is a great example of SEO done right in the boarding kennel industry. Its intuitive interface and stunning imagery are an example to look up to.
4. SEO Can Help Set You Apart
If you haven’t completely embraced SEO yet, it stands to reason that your competitors haven’t either. Launching an SEO campaign today can, therefore, give you an advantage in the marketplace. A site’s longevity is considered when search engines compile their rankings, so being the first in your market to launch a campaign will pay dividends even after your competitors catch up.
5. SEO Helps Build A Brand
When pet lovers notice that your site comes up whenever they type in a search, they’ll start to recognize your site and the brand it’s attached to even if they have no immediate need for dog boarding services. This can help make you the first person they call if they need your services in the future.
6. SEO Generates Revenue
Your boarding kennel may be doing well enough to pay its bills, but every business wants to expand. The leads SEO helps generate will ultimately translate to more sales, more revenue, and more profits.
7. Produce Quality Content
The best way to write marketing copy is to do so with the needs of your intended audience in mind. For example, writing an article that could be a script for an infomercial is likely to turn off prospective customers. Instead, you should emphasize the value of the services you provide (premium dog boarding, expert training classes, etc.) and ask for business only after the visitor is wowed.
This helps you convert more of your web traffic into sales, just another way that SEO can help increase your revenues.
In conclusion, boarding kennels and related businesses can benefit immensely from an SEO campaign. Follow the tips above to give your business the boost it needs to grow!
These tips are brought to you by the guys at the LV Dog Hotel luxury kennel. Find them here:
Las Vegas Dog Boarding LV Dog Hotel & Daycare
6810 W Sahara Ave, Las Vegas, NV 89146, USA