Do you have an appliance repair shop and want to know how you can create a web presence? There are a number of ways to do this. To get started, you’re going to learn how to build your website through some web design tips.
A website has to be constructed in a way that gives people the information they need quickly. People are usually in a rush of some kind and want to know what your service costs and where you are. Plus they’ll want a way to call and email you depending on what they prefer. You’re going to want to share all of this information with people but make sure you update it if things change. Make sure they can reach it all within one click or put it on the front page along with a contact page that has it there.
Navigation on a site needs to be easy to work with. For example, someone on a phone is not going to want to have to scroll to the bottom of your page so they can go to another part of your site. Put everything as close to the top of the page as possible, and make sure your menus don’t have too many layers. The system you use for navigation shouldn’t be based on Flash or Java in case the device or computer looking at your site has those things disabled, or they don’t have them installed at all at this point.
Content on your site should be well written, but don’t stuff too much text onto each page of your website. The problem with this is that you’re going to find there to be a lot of people that just want a summary. If you’re going to share a ton of information about appliances or something similar that has to do with your company, at least use bolding to show what the main points are. Then add a summary somewhere if possible. Usually, a business website is not where people go to get a ton of tips about things unless they are useful.
Speaking of that, making sure your content is useful is always a good thing. A great example is the home page for Ben’s Appliances in Surrey BC (see below). Have a look at their home page http://maytagstorebc.com/ to see the useful and well placed content.
Not only is content a good thing, so is using SEO within your content so that you can get more people to check out your website. SEO is search engine optimization, and you can do something like add keywords to various pages. That way, you’re showing up in search engine results when people type those words in which could help you to reach out to people all over the world. Of course, you should try to use words like your city name if you’re only working locally on repairs.
Videos can help boost your sales. You can either make them for local television slots that can be expensive or you can try to work with making videos online. What is great about making videos on a computer or something similar and then uploading them to the Internet is you don’t have to pay to do so. There are even ways to make appliance related videos that advertise your company and that make ad money. If you let other marketers use a favorite video of yours to put an ad on, you can use that to generate money for more ads.
Web design essentials for appliance repair shops are pretty much like what you would need to know about any other business. The more cautious you are about this, the better off you’ll be. Test everything on multiple browsers and then you’ll know if it works or not.