If you own a security company that’s about to create a website, or if you want to re-design your existing website, you should know that there are web design companies out there that design websites exclusively for security service companies. But if you are like most people, you’re probably wondering why you should hire these services instead of general web design services. Well, here are the reasons why.
Look and feel
We do not need to tell you, but websites for security services and products need to have a certain look and feel to them that tells people that they have a product or service that can be trusted to meet their need for protecting their person or their property. While any web design company can make a great-looking website, not all web design companies can create websites that have that look and feel that converts website visits into sales.
A great example of a site that was built to convert website visits into sales is Guardian Force Protection’s website. You can have a look at it below and view their website at http://www.guardianforceprotection888.ca/. You will see that the information is clear to read with contact information that is easy to find.
Search Engine Optimization
A good website is useless if it cannot be found on Google by the people it was intended for. Thankfully, the typical web design agency that caters to security companies typically have an in-house Search Engine Optimization or SEO team that ensures your website can be found on Google for its most relevant keywords. If the web designer you are talking to does not offer it, feel free to look for another one that offers in-house. You do NOT want to switch from the company that made the design and the company that does your SEO because it would just be too much of a hassle.
If you do a little search online, you will see that there are many companies out there that offer web design and SEO services to the security industry. You can get confused as to which company you should hire. However, you can narrow down your choices simply by typing the name of your local area as you are searching for “web design security company” on Google’s search bar.
Is there a big difference between hiring a local web designer and hiring someone who thousands of miles away? Yes, there is. Aside from supporting or not supporting your local economy (depending on the choice you make), there is the matter of accountability. It would be easier to hold someone accountable for their work if they work in the area you are based in and if he or she has an office there. Also, it would be easier to communicate your needs and your requirements for a website since you can have a face-to-face meeting.
If you hire someone who is based in a remote location, communication is mostly by email, and it will take the time to complete your website as you are going back and forth in your feedback and corrections. But you really can’t deny that hiring someone from overseas, especially India or the Philippines, can be cheaper. But then again, cheaper is not always better.